SKY
PR Experiential Campaign – Creative & Video Production
To raise awareness about the amount of plastic that ends up in our oceans, we created ‘Plasticus’. The 10-metre whale was made from the same amount of plastic, 250Kg, recovered from the ocean every second, beach cleans and local recycling plants, offering members of the public tips on how they can reduce their own plastic consumption and improve ocean health.
The Plastic Whale Tour engaged local councils, MPs, NGO’s, celebrities and many more. Almost 500.OOO people joined the tour across 13 tour stops, plus millions more throughout England, Wales and Scotland, engaged in the campaign through national and social media.
