Investec Internationals
Integrated, digital, social campaign – Creative & Strategy Direction
The Investec Internationals draws the best rugby teams from the Southern hemisphere to play against England at Twickenham, for a titanic clash of rugby giants.
Our online/offline campaign and microsite allowed rugby fans to savour all the action of every tackle, scrum and score, as though they were part of the match.
In the end, nearly 250,000 rugby fans attended the games, visited the Microsite and used Social Media to share the excitement.
Also, our video commercial for the tournament won the Best Online Video at the IAC awards.
