Genvoya – Gilead
Information Architecture, Content Strategy, User Experience
Information Architecture, Content Strategy, User Experience
My brief was to create a global hub Website / Mobile app for Genvoya, the world’s leader in HIV care, supporting doctors across 45 countries.
During an exhaustive research process, we combined inputs from key stakeholders and specialist HIV Health Care practitioners from around the word…
…with a sensible global content strategy and information architecture closely linked to the brand’s style guides and core brand values.
The end result was a successful User Experience which helped doctors make the most of an extensive video database, enabling them to share the latest information, quickly and effectively.