INTERNATIONAL OSTEOPOROSIS FOUNDATION
Social Activation campaign & website – Creative & Strategy Direction
Social Activation campaign & website – Creative & Strategy Direction
Our objective with this campaign was to provide Health care specialists, policymakers, patients and researchers with a new website and social campaign, to help them raise awareness of Osteoporosis and share knowledge about its management and prevention.
Also, with our ‘Unbreakable Embrace’ social activation campaign as the catalyst, we mobilised 120.000+ of people across continents, in an online/offline chain of support for bone health.
Plus the campaign earned $48.2 million in free media, including global digital, print, radio and TV coverage for World Osteoperosis Day, upon launch.
As part of the campaign, we also created informative events, organised free dancing sessions and sponsored walks.
The campaign was key in gathering support from participants, lobbying governments, as well as to supporting more patients and raising global awareness about Osteoporosis.