SWATCH
Social campaign – Creative & Strategy Direction
For the launch of the Swatch ‘A la Folie’ watch, we ran a competition/social activation campaign in the run-up to Valentine’s Day.
We asked people across Europe to declare their love to their Valentines and friends using Social Media and the #TrueLove hashtag. Then on Valentine’s Day, we published the five most original ‘Love Declarations’ in Metro newspapers, presenting the winners with an ‘A-la-Folie’ watch.
Additionally, we offered the top five most original tweets, the opportunity to win an extra £2,500
We were delighted to have more than 2.6 million fans from around the world participating, generating their own content and interacting with the Swatch brand.
Also, in the first week of going live, it was brilliant to have the campaign push the brand ranking up more than 37% on Social Media Power Business Rankings Index.
