UPS
Website, Integrated campaign – Design concept
To advertise UPS world of possibilities to brand managers using a little widget character, our brief was very simple; “Do something interesting”.
We created a 3D-generated virtual shipping office – microsite.
In this virtual UPS office where all assets are clickable, our lovable, hardworking Widget helps users find key information, send parcels and track them without having to go to UPS.com.
In the first year alone the widget downloaded 179.972 times (259.9% more than planned) and tracked over 62,000 packages across the globe, at a cost per download 80% below target.
This impressive return on investment, won it the NewMediaAge Effectiveness Winner Award, in the Business to Business category. Other accolades include NY Festivals Innovative Advertising Awards Finalist, Euro Effies/Eaca Digital Finalist and The Marketing Society award for Best Digitally Led Marketing.
Additionally, the microsite and campaign featured in Tom Himpe’s book
‘Advertising NEXT – 150 winning campaigns for the new communications age’.
Finally, the microsite itself received more than 18 million visitors (Marketing Society) and was shortlisted at the Cannes awards festival.
