Astellas
Concept Design, UX & UI
Previously doctors treating overactive bladder patients, relied on Excel-based, data-heavy documents, which slowed their quick access to information. Working in collaboration with expert health economists, we turned algorithm-based models into a simple user-friendly app, that makes data far more accessible for doctors.
Researching doctors’ needs on a daily basis, we first optimised the information architecture. Then, we designed simpler navigation systems which deliver data-heavy information in a much more intuitive, unobstructed and effective fashion. The end result was most welcomed by healthcare professionals and won 2 awards at the PM Society Advertising Awards.
