MERIT SCHOOL
Poster Campaign – Concept, Art Direction, Copywriting
Poster Campaign – Concept, Art Direction, Copywriting
Poster campaign for Merit School, a language school in Barcelona, famous for its easy approach to language learning. Each poster highlights familiar words, both in English and Catalan, thus helping the audience to feel at ease and learn a new word by reading the posters. For instance, ‘Far’ means lighthouse in Catalan, ‘All’ means garlic and ‘Exit’ means success.
All key words played out in the copy to highlight the opportunity that learning a new language represents, English in this case.
The simple tagline summarises the school’s approach and the campaign beautifully, ’Learn before you know it’.