NESCAFE – DOLCE GUSTO
Social Activation campaign – Design Direction
Nescafe’s new Oblo and Jovia coffee makers were designed with very different audiences in mind. To launch them we hosted the ‘#Coffeegraphy Social Activation campaign’, an experiential event showcasing ‘coffee-inked’ calligraphy.
With the help of celebrity psychologist Honey Lancaster-James and Illustrator-Calligrapher Chiara Lisa…
…we invited social media influencers to explore their personalities through the art of calligraphy, using coffee as ink.
As part of a week-long Facebook campaign, we also asked their followers and other fans to choose three words that described them best, for a chance to win one of the new Oblo or Jovia coffee makers.
